A lot of numbers and statistics were released. Fine, and dandy, and markers along the way, but … Part of Podcasting’s Power is that it isn’t a single entity with one measuring stick for all that it has. We have a client with a million dollar Podcast with less than…

We predicted a while back that changes to the IMDB could easily make an “Internet MEDIA Database.” Looks like that one came true. Check out the first story. Spotify Wrapped … yawn. Some stats, some thoughts, and a story about a Podcast company that isn’t all about that hype. … As reported in today’s Podnews, Podcasters can now add themselves as such in the IMDB: https://podnews.net/update/samsungs-downloads-numbers

As many of you know, my Podcasting journey truly started with a dinner with Don Katz from Audible in 2000. I still owe him for the insight he gave me (and the steak he paid for). But, the democratization of online audio didn’t start until later. James from Podnews found…

We keep moving. Spotify Video Podcasting is now international. Apple is tagging episodes by topic. Tom Webster suggests that we could up our Podcasting game in a way that isn’t debating the whole RSS question. Or, in short: The audience continues to grow Search will get better Video will get bigger Make content worthy … Spotify Video Podcast publishing tools now world wide: https://techcrunch.com/2022/11/15/spotifys-video-podcast-publishing-tools-expand-to-creators-worldwide/

It should be obvious this week that the model that so many want Podcasting to fit into just isn’t working. Premium Podcasts are being bundled to the point of ridiculousness, ads are being taken away, even Evo Terra is done with his current show(but certainly not Podcasting). Paul Johnson is rebooting his Podcast, and we’re helping. Is this the kind of path more should be taking? Finally, those kids at Libsyn had a birthday.

Paul Johnson knew it was time to upgrade his Podcast, The Optimistic American and we were thrilled to help. If you’ve ever wanted more from your show, consider some of the steps he’s taking. We’ve launched Season 2 with the release of this piece, so it’s a great time to…

Spotify continues to be a force to be reckoned with. Apple updated their app. Buzzsprout is dressing as Don Quixote for Halloween. Overcast is pulling back on the Web app. Edison is keeping us focused. Nothing major, but always fascinating: … Spotify keeps getting bigger … https://newsroom.spotify.com/2022-10-25/spotify-reports-third-quarter-2022-earnings/ Changes to the Apple Podcast App. Nothing to crazy, but interesting: https://podcasters.apple.com/4622-october-2022-whats-new-for-apple-podcasts

Well, all the news about YouTube’s Podcasting play is slowly coming in. Here are some articles that caught our eye. Remember, it’s not real, especially with Google, until it’s live. It is, however, a fascinating look at what might be ahead. … Reuters writes of a “Moment Blast” strategy: https://www.reuters.com/technology/youtube-expands-audio-podcast-advertising-brands-2022-10-17/ Tubefilter offers some specifics: https://www.tubefilter.com/2022/10/18/youtube-audio-ads-podcast-advertising-week/

There is a lot of press out right now about how TikTok will have some kind of Podcasting play. They probably will. Remember Facebook’s play? Twitter’s play? Yeah, this isn’t going to end well. TikTok is for the quickest of the quick hits with an algorithm that rewards the quick hit. It’s like fine tableside service at McDonalds. Possible, yes, but show a complete misunderstanding of, well, everything obvious.