Podcatcher?

Well, all the news about YouTube’s Podcasting play is slowly coming in.

Here are some articles that caught our eye.

Remember, it’s not real, especially with Google, until it’s live.

It is, however, a fascinating look at what might be ahead.

Reuters writes of a “Moment Blast” strategy:
https://www.reuters.com/technology/youtube-expands-audio-podcast-advertising-brands-2022-10-17/

Tubefilter offers some specifics:
https://www.tubefilter.com/2022/10/18/youtube-audio-ads-podcast-advertising-week/

Hollywood Reporter’s take on it all:
https://www.hollywoodreporter.com/business/digital/youtube-audio-ads-podcasts-1235241846/

The Verge attempts to bring it all together:
https://www.hollywoodreporter.com/business/digital/youtube-audio-ads-podcasts-1235241846/

Inside Radio writes of “specific targeting.”
https://www.insideradio.com/free/youtube-to-allow-advertisers-to-specifically-target-podcast-listeners/article_8718863c-4f87-11ed-9072-9fcb23f7ba95.html

Paul Colligan
The Podcast Partnership

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The firings will continue until morale improves

Last week we mentioned the start of a downloads “scandal” that went nowhere fast. Sad to see how little was made of it after the 24-hour news cycle.

IAB is looking at it — but we don’t expect much.

And, suddenly, lots of people are getting fired.

We can do better.

PodNews brought a bunch of the stories together:
https://podnews.net/update/gaming-the-system

Followed the next day by Podtrac basically being “ok” with it.
https://podnews.net/update/pd24-fi-jane

The IAB is “looking” at it:
https://www.bloomberg.com/news/newsletters/2022-09-29/podcast-industry-grapples-with-paid-downloads

CNN lays off a “number of employees”
https://www.bloomberg.com/news/articles/2022-09-27/cnn-lays-off-podcast-workers-in-latest-cost-cuts

Cuts at Spotify:
https://www.moneycontrol.com/news/world/spotify-cut-some-podcast-editorial-employees-9253721.html

Paul Colligan
The Podcast Partnership

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