Well, all the news about YouTube’s Podcasting play is slowly coming in.
Here are some articles that caught our eye.
Remember, it’s not real, especially with Google, until it’s live.
It is, however, a fascinating look at what might be ahead.
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Reuters writes of a “Moment Blast” strategy:
https://www.reuters.com/technology/youtube-expands-audio-podcast-advertising-brands-2022-10-17/
Tubefilter offers some specifics:
https://www.tubefilter.com/2022/10/18/youtube-audio-ads-podcast-advertising-week/
Hollywood Reporter’s take on it all:
https://www.hollywoodreporter.com/business/digital/youtube-audio-ads-podcasts-1235241846/
The Verge attempts to bring it all together:
https://www.hollywoodreporter.com/business/digital/youtube-audio-ads-podcasts-1235241846/
Inside Radio writes of “specific targeting.”
https://www.insideradio.com/free/youtube-to-allow-advertisers-to-specifically-target-podcast-listeners/article_8718863c-4f87-11ed-9072-9fcb23f7ba95.html
Paul Colligan
The Podcast Partnership
Last week we mentioned the start of a downloads “scandal” that went nowhere fast. Sad to see how little was made of it after the 24-hour news cycle.
IAB is looking at it — but we don’t expect much.
And, suddenly, lots of people are getting fired.
We can do better.
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PodNews brought a bunch of the stories together:
https://podnews.net/update/gaming-the-system
Followed the next day by Podtrac basically being “ok” with it.
https://podnews.net/update/pd24-fi-jane
The IAB is “looking” at it:
https://www.bloomberg.com/news/newsletters/2022-09-29/podcast-industry-grapples-with-paid-downloads
CNN lays off a “number of employees”
https://www.bloomberg.com/news/articles/2022-09-27/cnn-lays-off-podcast-workers-in-latest-cost-cuts
Cuts at Spotify:
https://www.moneycontrol.com/news/world/spotify-cut-some-podcast-editorial-employees-9253721.html
Paul Colligan
The Podcast Partnership