A Podcast Guesting Manifesto
A “Manifesto” for that whole “Podcast Guesting” world. I would love your thoughts.
In the rapidly evolving landscape of podcasting, where voices clamor for attention and the “airwaves” teeming with countless messages and dreams of fame, it is imperative to articulate a manifesto for podcast guest hosting. This is not just another document; it is a clarion call to those who seek to make their voices heard in the most effective, respectable, and impactful manner.
Version 1.0 — Last Updated 1/29/24
The Myth of Quantity Over Quality
The prevailing industry promise, “Get on enough shows and you’ll get your word out,” is a misleading maxim. The truth lies in quality, not quantity. It’s about getting on the *right* shows that align with your message and audience. This manifesto rejects the scattergun approach and advocates for strategic, targeted appearances.
Navigating Opportunism
The podcasting industry, like any other, is rife with opportunists. The dual peril here is the association with such elements and the risk of exploitation. This manifesto declares a commitment to diligence and discernment in avoiding such pitfalls.
The Market-to-Message Match
A prevalent issue is the focus on the number of shows one appears on rather than the relevance and quality of these shows. This manifesto emphasizes the importance of aligning market to message, prioritizing meaningful engagements over mere numbers.
Rejecting the Role of Guinea Pig
Time is precious, and one cannot afford to be a test subject for inexperienced podcasters or booking agents. This manifesto insists on collaborating exclusively with seasoned professionals who are well-versed in the nuances of the podcasting world.
Identifying and Avoiding the Inexperienced
Many underperforming companies in this field leave identifiable trails. This manifesto advocates for thorough research and scrutiny to avoid partnerships with such entities.
Expertise in Management
Managing podcast bookings is an art that requires more than just administrative skills. This manifesto demands a booking manager who not only understands the industry but also possesses a deep experience in it.
Clear, Trackable Strategy
Success in podcast guesting should not be a matter of chance. This manifesto calls for a clear, trackable strategy to evaluate what works, what doesn’t, and how to refine the process continuously.
Beware of Pay-for-Play
Caution is advised when guesting on shows that are paid for your interview. This manifesto warns against shows where pay-for-play might be the sole revenue model, potentially compromising the integrity of the content.
Addressing Quality Mismatch
The greatest challenge in this industry is the mismatch in quality between guest and podcast. This manifesto urges an unyielding commitment to preventing such mismatches, even if it means turning down opportunities.
Transparent Promotional Expectations
Often, promotional expectations are not openly discussed, leading to dissatisfaction. This manifesto demands that these expectations be clarified and agreed upon before any engagement.
The Importance of Preparation and Connection
Merely connecting with a podcast is just the beginning. This manifesto emphasizes the need for both parties to come prepared, ensuring a mutually beneficial and impactful session.
Balancing Promotion
Excessive self-promotion can be off-putting. This manifesto advocates for a strategic balance in promotion, discussed and agreed upon well in advance of the interview.
Mitigating Technical and Timing Issues
Technical glitches and timing issues are detrimental to the quality of a podcast. This manifesto insists on minimizing such occurrences through meticulous planning and preparation.
Commitment to Continuous Improvement
Stagnation is the enemy of progress. This manifesto is a pledge to learn from each experience, to evolve, and to constantly seek better ways of engaging with the podcasting world.
Conclusion
This manifesto is a declaration of intent, a guide for those who wish to navigate the podcasting world with integrity, effectiveness, and a focus on quality. It is a commitment to elevating the standard of podcast guesting, ensuring that every appearance is not just another number, but a meaningful, impactful, and professionally rewarding experience.
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Paul Colligan is the Founder of The Podcast Partnership
