Podcast Better / Bigger / Worthy — Heads Up Tuesday Weekly Update 11/15/22

We need implementation more than we need another great idea, I just like this clip-art.

We keep moving. Spotify Video Podcasting is now international. Apple is tagging episodes by topic. Tom Webster suggests that we could up our Podcasting game in a way that isn’t debating the whole RSS question.

Or, in short:

The audience continues to grow

Search will get better

Video will get bigger

Make content worthy

…

Spotify Video Podcast publishing tools now world wide:
https://techcrunch.com/2022/11/15/spotifys-video-podcast-publishing-tools-expand-to-creators-worldwide/

Apple is tagging episodes by topic:
https://wearebumper.com/blog/2022/11/15/apple-episode-topics/

Podnews built a tool to figure out how you’re being tagged:
https://podnews.net/article/apple-topics

18% of Americans listen to a Podcast EVERY DAY.
https://www.edisonresearch.com/weekly-insights-11-10-22-the-steady-climb-of-podcastings-reach-in-the-u-s/

Tom Webster suggests there might be something, a “third thing” between the Audiobook and the Podcast.
https://soundsprofitable.com/update/the-third-thing

Paul Colligan
The Podcast Partnership