Podcasting In TikTok Is Like Fine Dining At McDonalds — Heads Up Tuesday Weekly Update 10/18/22

Are we in McRIb(TM) season yet?

There is a lot of press out right now about how TikTok will have some kind of Podcasting play.

They probably will.

Remember Facebook’s play? Twitter’s play?

Yeah, this isn’t going to end well.

TikTok is for the quickest of the quick hits with an algorithm that rewards the quick hit.

It’s like fine tableside service at McDonalds. Possible, yes, but show a complete misunderstanding of, well, everything obvious.

…

Podnews has some, well, news on the topic —
https://podnews.net/update/tiktok-on-the-clock

TubeFilter asks some good questions:
https://www.tubefilter.com/2022/10/17/tiktok-podcast-app-scraping/

But, let’s not forget, they’re also looking into music
https://www.fool.com/investing/2022/10/17/could-tiktok-music-app-spell-end-for-spotify/

Inside Radio on the music bit:
https://www.insideradio.com/podcastnewsdaily/report-tiktok-wants-to-add-music-streaming-could-podcasts-be-next/article_561f69d8-4b13-11ed-8099-2b70a39a6af5.html

And to go full circle, Variety reports on Spotify hiring a TikTok “head of content.”
https://variety.com/2022/digital/news/spotify-bryan-thoensen-podcast-tiktok-1235407265/

Focus people, focus …

Paul Colligan
The Podcast Partnership