The Latest On YouTube And Podcasting — Heads Up Tuesday Weekly Update 10/25/22

Podcatcher?

Well, all the news about YouTube’s Podcasting play is slowly coming in.

Here are some articles that caught our eye.

Remember, it’s not real, especially with Google, until it’s live.

It is, however, a fascinating look at what might be ahead.

…

Reuters writes of a “Moment Blast” strategy:
https://www.reuters.com/technology/youtube-expands-audio-podcast-advertising-brands-2022-10-17/

Tubefilter offers some specifics:
https://www.tubefilter.com/2022/10/18/youtube-audio-ads-podcast-advertising-week/

Hollywood Reporter’s take on it all:
https://www.hollywoodreporter.com/business/digital/youtube-audio-ads-podcasts-1235241846/

The Verge attempts to bring it all together:
https://www.hollywoodreporter.com/business/digital/youtube-audio-ads-podcasts-1235241846/

Inside Radio writes of “specific targeting.”
https://www.insideradio.com/free/youtube-to-allow-advertisers-to-specifically-target-podcast-listeners/article_8718863c-4f87-11ed-9072-9fcb23f7ba95.html

Paul Colligan
The Podcast Partnership